Business Field Market Research

  1. Business Field
  2. Market Research

Market Research

As part of our approach to market research, we perform preliminary research of trends in overseas markets. We collect and analyze information, such as user trends and competing products in order to gain insight into the trends in the overall market. This is the best way to collect basic information ahead of consideration for a full-fledged entry into a foreign market.
Of course, we are also able to provide proposals that consider the sales method, usage conditions, population, ultimate market potential, and other factors. We can provide the reports in the desired format, such as bilingual reports in English and Japanese. Through close coordination between the staff from the head office and the staff at the local subsidiary, we are able to design the best research plans for our clients.

1. Research Procurement of Local Materials

When opening a factory overseas, what is most important is the procurement flow, which starts with the types and strength of locally available materials, costs, and lead time. Crestec proposes manufacturing methods and local procurement routes that are able to maintain the quality at the same level as in Japan. Therefore, we are able to maximize the benefits of local procurement and support a smooth expansion overseas.

2. Research of the Language Environment in the Target Area

Crestec can investigate the characteristics of the languages used in the target area, the key points for localization, and the availability of translators and their skills. In addition, we can also research the production environment, such as the availability of suitable applications and compatible fonts. We can handle complex language environments comprised of numerous minor languages, such as those of ethnic minorities in China, India, and Africa. Crestec can also conduct research in regions that include multiple minor languages.